Welcome to the Publix Campaign Toolkit—your go-to resource for everything you need to lead a successful fundraising effort on behalf of United Way of the Lowcountry. Inside, you’ll find fact sheets, program highlights, and ready-to-share talking points that demonstrate the powerful impact Publix associates help make in Beaufort and Jasper counties.
Together, we’re creating a stronger, more compassionate Lowcountry—one gift, one conversation, and one connection at a time.
Fact Sheets & Program Overviews
Vision, Mission & Guiding Principles – United for a Stronger Lowcountry
Our vision, mission, and values guide every action we take—uniting Beaufort and Jasper counties in the shared goal of helping every neighbor achieve lasting self-sufficiency.
The Becky Francis Dignity Project – Empowerment with Compassion
How we meet basic needs, promote self-sufficiency, and build supportive communities so every neighbor has the chance to thrive.
CharityTracker – Connecting Agencies. Strengthening Services.
A secure, shared case management system helping nonprofits collaborate, share resources, and improve outcomes for residents.
Grant Funding – Fueling Self-Sufficiency Through Partnership
How our Community Impact Fund invests in local nonprofits to address urgent needs, advance education, and expand economic mobility.
HELPLINE & 211 – One Call. One Click. One Connection.
Free, confidential services connecting people to resources that stabilize crises and open pathways to independence.
Poverty Simulation – Stepping Into Someone Else’s Shoes
An immersive experience that fosters empathy, understanding, and action toward breaking the cycle of poverty.
Community Action Plan – Addressing Self-Sufficiency Together
Our collaborative roadmap for tackling housing, education, and other root causes keeping families from thriving.
Dignity in Action – Meeting Immediate Needs, Opening Doors
From mobile showers to ID assistance, these services remove barriers, restore dignity, and help people take the first step forward.
Early Grade Reading – Empowering Young Readers Across Beaufort & Jasper Counties
Volunteer-powered literacy programs that give children the tools to succeed in school and beyond.
Volunteer Income Tax Assistance (VITA) – Keeping More Money in Local Pockets
Free tax preparation that helps residents claim every dollar they’ve earned and build toward financial security.
Women United – Empowering Women & Students to Succeed
A network of women leaders breaking barriers to education and fostering opportunities for self-sufficiency.
Additional Resources
HELPLINE/211 Awareness Breakroom Poster
We’ve created an 11 x 17 poster that can be displayed in employee breakrooms to raise awareness about United Way of the Lowcountry’s free and confidential HELPLINE and 211 services, helping staff, their families, and their neighbors connect to trusted local and statewide resources. Click here to download the poster. [pdf]
Your Questions About United Way—Answered
We’ve created a clear and concise FAQ Sheet that explains how United Way of the Lowcountry supports our community, how donations are used, and how employees and their families can get involved—helping you make informed choices about giving and volunteering. Click here to download our FAQ Sheet. [pdf]
Understanding ALICE
ALICE stands for Asset Limited, Income Constrained, Employed — families who are working but struggling to afford basics like housing, childcare, and transportation. They are the backbone of our community — working hard in essential jobs, yet just one unexpected expense away from crisis.
Learn more about ALICE in the Lowcountry and how it affects your neighbors:
👉 Visit www.uwlowcountry.org/ALICE »
Need Additional Info or Help?
Reach out to Tammy Ruth, your Corporate Engagement Manager at 843-837-2006 or truth@uwlowcountry.org
